Strategic partnerships that turn great products into compounding growth.
Business Development Director (TikTok Pangle) and Co-Founder (SLSBMB) with 10+ years scaling AdTech, SaaS, and AI-adjacent platforms across EMEA. Dream role: partnerships at a major AI startup, building ecosystems that make adoption inevitable.
120% CAGR
Pangle ad network growth (5 years)
Commercial expansion + partner ecosystem building.
3–5×
Pipeline growth
GTM playbooks for early-stage clients via SLSBMB.
$2M → $8M
Quarterly revenue at Snap
Scaled gaming & mobile app accounts across CEE/CIS.
100+
Strategic contracts
AdTech + TravelTech partnerships across EMEA & APAC.
THE VALUE I BRING
I build partnership engines: frameworks, partners, and rhythms that scale.
- EMEA GTM strategy: narratives, partner segmentation, and repeatable motions.
- Ecosystem building: developers, publishers, agencies, and platform alliances.
- Cross-functional execution with product + data science to improve adoption and monetization.
- Operational clarity: playbooks, CRM intelligence, analytics, and predictable conversion.
FOCUS
Where I deliver the most value
AI adoption, through partners
I’m passionate about ethical AI and the mechanics of adoption: integration partners, trust, and distribution. The best models win when the ecosystem makes usage effortless.
HOW I WORK
Partnerships that compound, not just ‘close’
Ecosystem
Build a partner map that aligns to your product: integrations, channels, platforms, and influencers that lower friction to adoption.
Motion
Establish repeatable rhythms: partner onboarding, co-marketing, enablement, and quarterly planning that scales across regions.
Proof
Tie the story to outcomes: pipeline, revenue, retention, and product usage. If it can’t be measured, it can’t be scaled.
PRINCIPLES
Simple, honest, repeatable
Great partnerships are built on clarity: a crisp value exchange, a clear owner, and a shared plan. Then we execute like adults.
SIGNATURE MOVES
EXPERIENCE
Built across platforms
CURRENT
TikTok • Pangle (EMEA)
Business Development Director leading commercial expansion and partnerships for TikTok’s ad network.
SLSBMB (Co-Founder)
2017 → present
Global consulting for AI, SaaS, and AdTech startups: GTM strategy, outbound systems, and partnership playbooks.
Snap Inc. (Account Exec)
2019 → 2020
Managed high-growth gaming & mobile app accounts; expanded advertiser ecosystems across CEE/CIS.
Aviasales • Momondo • Finalprice
2014 → 2018
Senior roles in AdTech & TravelTech across EMEA & APAC: B2B sales, partnerships, and revenue pipeline building.
AI
A pragmatic AI enthusiast
Why AI
I’m fascinated by the gap between breakthrough models and real-world adoption. Partnerships are the bridge: distribution, trust, and integration pathways that make AI usable at scale.
I care about ethical AI, clear value stories, and sustainable growth motions that respect users and partners.
Dream role
Strategic Partnerships at a major AI startup: building and scaling partner ecosystems that accelerate adoption across EMEA (and beyond).
CONTACT
Let’s build something that scales
If you’re building an AI company with ambition, I’d love to help create partnerships that unlock distribution and durable growth.
Best way to reach me: email or LinkedIn. I reply fast.
DETAILS